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Metrics that matter
MoM audience growth v. diminishing returns from paid-ads
lower customer acquisition costs vs. paid ads
more qualified leads vs. paid ads
higher engagement rates than gated content
Prospects that show up pre-convinced to sales calls
Buyer attention that is owned, not rented
Clear, on-message thought leadership across channels
Earned buyer trust from consistent, valuable engagement
How we build up your buyers' trust
Your challenge
Brand invisibility
"We have deep expertise, but it's difficult to get our customers to differentiate us from our competitors. Our different messages dilute our voice across different channels."
Reputation confusion
"Our buyers are asking peers what to do and our name isn't coming up enough. Buyers are unclear on our capabilities and offerings. Earned trust is weak because our buyers think we only show up when we want something."
Rented attention
"We're too dependent on algorithms that can change rules overnight and paid ads with diminishing returns. We want our marketing spend to build something lasting."
Inconsistent effort
"Our newsletter is a ton of effort that frankly--I don't enjoy putting together. Ours is mainly links to services, our blogs, our landing pages and other sales opportunities that our customers are luke warm on. And our execs don't have time to write anything for the content. It's a huge headache."
VoicePrint™ solution
Digital Clone
"No matter the channel, we're on message and sound authentic. Our buyers appreciate how we recap the stories they care about and how we're recommending what we find most valuable. We're getting credit for our deep expertise."
Virtual Living Room
"Our LinkedIn newsletter is getting a ton more traffic direct from the email newsletter. I'm watching prospects weigh in on news stories and trends. I can tell who's talking about us and easily reach out to connect."
Compound Buyer Growth
"We were spending $11k on paid ads each month but it was hard to connect the dots on ads and conversions. Now we've cut that way back and with VoicePrint we see our base growing month over month. That means every month, our CAC goes down. And we know we own the buyer attention we've already generated."
Effortless consistency
"It's great to depend on getting weekly hyper-relevant, 'newsjacked' content in our voice--using our talking points--without any of our executives having to write anything, or any project management from me or my team. It's like a huge safety net."
Our customers
are in professional services, legal services technology, consulting, or creative agencies
have deep expertise but struggle with visibility or differentiation
want to upgrade to new high-performing marketing strategies
want to publish more thought leadership but lack executive time or internal resources
prefer to own their audience instead of renting it through ads
any business that wants to be a category defining voice shaping industry thought